Today's task

How to write a cover letter that gets you shortlisted

• Choose one charity role to practise with and write the tailored opening paragraphs answering, why this charity and why this role?

• Check that your writing sounds like you, not generic or AI-generated

In the charity sector, the cover letter still matters, often more than candidates realise.

In this video, you’ll learn why cover letters are so important, what hiring managers are really looking for, and how to write one that feels personal, specific, and aligned with the charity’s mission. Adam shares a simple structure that helps you show motivation, values alignment, and the impact you could make, without repeating your CV.

You’ll also explore common mistakes that instantly weaken applications and practise writing a strong opening paragraph that shows you understand the role and the cause.